This project is in response to the 2015 RSA Fair Share brief – ‘Design a way to keep the sharing economy fair so more people participate’. The concept was presented in the competition final.
Recognising trust as the key to increasing participation I conceived of the Karma® impartial verified rating system. Each Karma® user is assigned a rating that functions as an online passport across multiple platforms within the sharing economy. Positive performance results in a positive Karma® rating, clearly highlighting trustworthy users. This rating moves with the individual user from platform to platform, governing interactions.
Although the Karma® system could function as a legitimate solution, I found it more rewarding and engaging to instead look at the hypothetical future of 2025 in which Karma® has been fully implemented. Through exploration of dystopian, authoritarian branding it aims to satirically highlight the potential Orwellian implications that such a system would impose.